Welcome to the 10X AI Blog
![The future of financial advice: Advisers plus generative AI](https://images.squarespace-cdn.com/content/v1/6632c9e81893f068f81180e0/1723371048655-F8ZV7WXV3YMM2DVLC828/Nvidia+chip.jpg)
The future of financial advice: Advisers plus generative AI
Generative AI is set to revolutionise financial advice, replacing the traditional, algorithm-driven models used by most advisers with a more sophisticated, adaptable, and personalised generative ai-powered service. While today algorithmic models dominate the industry delivering advice via predetermined rules and historical data, generative AI will revolutionise financial advice by dynamically generating solutions tailored to the complexities of modern financial markets, and the unique needs of each individual client.
![Understanding AI for Executives - AlphaGo, the movie](https://images.squarespace-cdn.com/content/v1/6632c9e81893f068f81180e0/1721441493231-ROHXAP25YNYOF84DHRIZ/Alpha.jpg)
Understanding AI for Executives - AlphaGo, the movie
AlphaGo is a highly enjoyable movie about the development of an AI-powered tool to compete - and ultimately beat - the world’s best Go players. In 90 minutes it delivers a powerful understanding of the revolutionary nature of AI, and how the world change dramatically as we continue to implement the technology across all aspects of our lives.
![Our journey to 10X AI](https://images.squarespace-cdn.com/content/v1/6632c9e81893f068f81180e0/1716939491900-3SVTYZJ3HZV0OJ4S7UFA/Winding+road.jpg)
Our journey to 10X AI
As an industry we love nothing more than the ‘next big thing’. Whether we’re on the Sell side or Buy side, and despite our experiences watching fads come and go, we lean in to the ‘shiny new thing’ and right now, that thing is AI. We lean in because we also know that sometimes, these shiny new things change the world forever, and create enormous value in the process…